Scuffers Work Jacket Brown | QG5-71584

Product Overview

• A black jacket featuring a classic collar and a full zip-up front, with a subtle embossed logo on the back, ribbed cuffs and hem and two side pockets. 
• Positioned as a versatile, modern take on a timeless outerwear piece — sitting squarely in the faux leather jacket category.
• Part of Scuffers’ ongoing “RAW” line, which spans multiple colourways (Navy, Red, Dark) and reflects the brand’s signature street-ready outerwear identity.
• Scuffers’ official brand ethos is “Everyday Urban Aesthetics. As Always, With Love” — and the RAW Jacket Black is a direct expression of that philosophy in outerwear form.

Material & Build Quality

• Shell composition is consistent across the RAW jacket line: Shell: 90% Polyester, 10% Cotton; Lining: 100% Polyester — based on parallel SKUs in the RAW series (Red, Navy colourways).
• The outer surface uses a smooth faux leather finish — polyester-based PU-style fabrication that mimics genuine leather without the ethical or cost premium.
• The New Navy RAW Jacket is described as made from smooth faux leather, confirming the material approach is consistent across the RAW line including the Black variant.
• Polyester-dominant construction delivers: wrinkle resistance, shape retention, lightweight layering capability, and easier care than real leather.
• 100% polyester lining ensures a smooth on/off experience and comfort against skin when worn without an underlayer.
• Scuffers uses soft-touch fleece, heavyweight cotton, and water-resistant nylon across its outerwear range, with the RAW jackets emphasising sleek synthetic exterior finishes.

Dimensions & Weight

• Sizing range: XS, S, M, L, XL, XXL — standard Scuffers sizing across outerwear lines.
• Model (man) wearing size M — 190 cm is the standard fit reference used across Scuffers’ RAW jacket series.
• Fit profile: Relaxed but structured — every jacket has that signature Scuffers fit — relaxed but structured, avoiding boxy or overly slim cuts.
• Exact weight is not published by Scuffers; however, given the polyester-dominant construction, lightweight wearability is a functional benefit typical of this material category (estimated 500–800g for a jacket of this type).
• Ribbed cuffs and hem contribute to a secure, adjusted fit without requiring drawcords or additional hardware.

Design & Style

• Colourway: Solid black — no contrast panels or tonal variation; a clean, all-black aesthetic.
• Features a subtle embossed logo on the back — consistent with Scuffers’ philosophy of quiet branding over loud logomania.
• The collar and sleek silhouette provide an edgy yet classic feel — pulling from classic biker/moto jacket language without the bulk or hardware excess.
• Oversized silhouettes — roomy, relaxed, intentionally drapey — are central to Scuffers’ appeal and visible in the RAW Jacket’s relaxed-fit architecture.
• Scuffers incorporates global urban codes including washed fabrics, oversized garments, and visible graphics, with nuances that refer to southern Europe — the RAW Black Jacket distills this into its cleanest, most minimal expression.
• The embossed (tonal) logo maintains brand identity without disrupting the jacket’s versatile, all-occasion silhouette.

Features & Benefits

• Full zip-up front — functional closure for wind and cold resistance; easy on/off layering.
• Classic collar — adds structure and a moto/racer jacket reference without heavy hardware.
• Ribbed cuffs and hem — provide a secure fit, sealing warmth and keeping the silhouette clean.
• Two side pockets — add practicality for everyday essentials.
• Subtle embossed back logo — brand identity without the flashiness; speaks to a customer who values understated credibility.
• Faux leather finish — delivers the visual appeal of leather at a more accessible price point, with better care flexibility.
• Relaxed fit — allows layering over hoodies or thick knitwear for transitional weather.
• Emotional benefit: The brand resonates with creatives, skaters, underground musicians, and digital artists who want to express their journey, struggles, and identity — the RAW Jacket Black channels that energy in its most stripped-back form.

Usage Scenarios

• Daily streetwear layering — over a hoodie or crewneck for autumn/spring commutes or city walks.
• Night-out outerwear — the all-black colourway and sleek finish make it viable as a going-out jacket over a plain tee.
• Travel piece — lightweight polyester construction packs well; the clean silhouette adapts to multiple contexts.
• Content creation / social media fits — Scuffers Jacket excels at social-first communication with young founders who understand TikTok-native branding and visual culture; the RAW Jacket Black photographs well due to its tonal simplicity.
• Skate and street culture contexts — consistent with Scuffers’ roots in skate and urban influence as noted across brand documentation.
• Transitional season use — light enough for early autumn/late spring; the full-zip closure adds warmth flexibility.

Target Buyer Profile

• Scuffers primarily appeals to young urban adults aged 18 to 34, with website visitors skewed toward females at 64.05% and males at 35.95%.
• The brand resonates with creatives, skaters, underground musicians, and digital artists who are often on the fringe of mainstream culture.
• Customers value urban, contemporary aesthetics featuring washed fabrics, oversized fits, and distinctive graphics inspired by Mediterranean culture.
• Secondary audience: Fashion-forward shoppers who want the leather jacket aesthetic without the leather price point or animal-product concerns.
• This audience values “everyday urban aesthetics” and forms a dedicated community known as “FF FAM” (Friends and Family) — loyal, repeat purchasers with a community-first relationship to the brand.
• Geographically strong in Spain, wider Europe, and increasingly the UK and US markets.

Care & Maintenance

(Based on faux leather / polyester construction — standard care for this material type)

• Do not machine wash on high heat — polyester faux leather can crack or warp; cold or delicate cycle recommended if machine washing.
• Do not tumble dry — air dry flat or on a hanger to preserve shape and surface integrity.
• Wipe clean preferred — for surface dirt, a damp cloth wipe is the gentlest and most effective approach for PU/faux leather outer shells.
• Avoid ironing directly on the shell — faux leather finishes are heat-sensitive; use a cloth barrier if pressing the lining.
• Store on a wide hanger — to maintain shoulder shape and prevent creasing at the collar.
• Avoid prolonged sun exposure — UV light degrades polyurethane-type surfaces over time, causing fading or surface breakdown.
• Spot-treat lining separately — the 100% polyester interior lining is more wash-tolerant than the outer shell.

Competitor Insights

Key competitors in the affordable faux leather / streetwear jacket segment and what they lead with:

• Zara / Pull&Bear — price-led faux leather jackets targeting the same age demographic; compete on trend speed but lack brand community depth.
• ASOS Own Brand — wide sizing range and SEO dominance; compete on accessibility and fast delivery.
• Stradivarius / Bershka — female-skewed faux leather jackets with fashion-forward silhouettes; stronger in women’s but thinner in brand story.
• Corteiz / Palace — compete in the same youth streetwear space with stronger UK market presence and drop-model hype, but higher price points.
• Nude Project — fellow Spanish D2C streetwear brand with similar Mediterranean community branding; a direct comparable on positioning and demographic.
• What Scuffers’ RAW Jacket Black does differently: Scuffers has defined its positioning as aspirational, but rooted in a popular and accessible aesthetic — bridging the gap between high-street price and premium streetwear identity, with an authentic brand community (FF FAM) that competitors at this price tier cannot replicate.